Basic SEO Tips for New Start Ups

SEO Advice for Start-Ups in Belfast

Business owners today recognize that the environment that they work in is very different from that which startup companies enjoyed a generation ago. Today’s business must cope with a competitive environment that is Cutthroat. In part because of the way that people now use social media – and the internet to find suppliers of goods and services.

That ease of search has meant that businesses must make an extra effort to ensure that they stand out from the crowd – and one the best ways to do that is through an online presence that beats the competition.
SEO is one of the ways in which the startup business can both attract new customers and build a loyal customer base.

Now for new businesses owners the immediate question that would spring to mind is whether or not an investment in marketing via the Internet provides a great return on investment. The answer is that paying for search engine optimization (SEO) is absolutely essential for modern business.

It is especially important for startups where marketing budgets may be limited. The idea of search engine optimization is one an online presence draws those new customers and with 63,000 searches per second Google is the way that people are now accessing services and products.

Without those keywords or phrases on a website – or a blog that shines, the small business owner will be losing out when it comes to attracting new clients and feeding the sales funnel.

Belfast SEO – Best Practice

Great SEO practices are key to allowing search engines like Google to display results on the first page of the search – and that is part and parcel of the way that a business will succeed in the highly competitive environment of the 21st century. IT is the bedrock of a successful enterprise. To move from startup status to established business requires a laserlike focus on marketing – and SEO is the power that energizes those efforts – businesses need to find an expert source of knowledge who can guide them towards success.

Article Contribution

Simple Guidelines For Effective Search Engine Optimisation

Search engine optimisation is something that you hear about a lot when you have a website. SEO is not something that you should neglect and you need to actively take steps to ensure that your website is properly optimised. If you are new to SEO, there are certain basic steps that you need to take which help you with this.

Your Website Design
A lot of people assume that SEO starts and ends with the content on your website. While this does play a large role, there is a lot more to SEO. One of the foundations of SEO will be the design and development of your website.

This aspect of SEO is known as the technical SEO and deals with the coding of your site. Clean and simple coding is the best for SEO because it is easier for the search engines to read and understand. Coding that takes a long time for bots to read will slow down your website and this will negatively impact your search rankings.

When looking at technical SEO, you also need to consider how user-friendly your website is. Can visitors easily navigate from one section to another and can they get back to the home page easily? Easy navigation is a vital part of your SEO strategy and you need to test this functionality as if you were a new visitor to the site.

Keyword Research
When hearing about SEO, you cannot avoid keywords research. This is very important because it will help you determine which keywords or phrases you need to target with your website and content. This research has changed over the years, particularly in the way that it is implemented on the site.

In the past, you would look for a keyword that has high search volumes and then optimise your website for this. Unfortunately, this resulted in some website ranking for keywords that were irrelevant to the website purpose. The search engines have adapted to this and keyword research is now a bit different.

While you still need to look for high search volumes, you also need to consider competition for the keyword and if it is an organic phrase. Organic phrases have become more important with voice search and will be the way that someone would ask their AI to search for something. Longer key phrases are also more important than single keywords.

Once you have completed your research, you need to determine how to incorporate your keywords into your content. Stuffing the keyword in as many times as possible will hurt your rankings. You need to ensure that the keyword naturally flows with the content.

Your Content
The content on your website is very important when it comes to ranking. Recent changes to the search algorithms have resulted in long-form content being seen as better than short form content. This is due to the fact that the search engines believe that longer content will provide better information and value to their users.

The content that you create needs to be high-quality and informative. You should also look at breaking the content into sub-headings to make it easier for people to skim. Most people skim content until they find the part that interests them the most and headings make this easier while also telling the search engines more about the content you have.

In the past, backlinks were very important for ranking which resulted in people buying links to their websites. While links are still important, the way they are viewed by the search engines has changed. The quality of the link is now much more important that the number of links you have. This means that a link to your website from an authority site like Konker will be better than 100 links to your website from low authority websites.

Web Design Ideas

Web Designs to Consider for Your Next Project

Designing and creating a website for your brand or business can at times get tricky. While functionality is always desired by the owners of such businesses, adding aesthetics to the design makes it easier for potential customers to click and view your website. With most businesses running their operations through the internet, a strong online presence is key to their success. Further, website owners should adopt website design ideas that will help in the effective conversion of traffic to sales.

Whenever you are ready to begin the design and creation of a stunning website, you can start by adopting the following web design ideas:

1. Change Default templates

DIY web design companies are coming up by the day, offering business owners an easy way of creating their own websites. Most of them offer default templates that only require you to plug in your content in the different sections. Business owners should not fully rely on the templates since millions more are using the same templates. In the end, your website may end up looking like any other and probably fail to attract any traffic. Always look for unique ways to customize so that you set your website apart.

2. Look out for design inspirations

The most significant part of web design is focusing on the visual aspect of it. With many platforms promoting visual creativity, business owners looking to create their own website have plenty of inspirations to collect from. Social platforms such as Pinterest are a great source of design ideas, which may help you create cool websites that will get people visiting.

3. Include contact information

For whatever web design you choose for your site, ensure that there are sections clearly displaying the contact information of your business. This makes it easy for clients to reach out from any page of the website. The availability of such contact information gives your visitors the perception that your business is easily accessible, which promotes business activity. Don’t settle on having a Contact Us page alone – go ahead and include a social media panel that links visitors to all your social media platforms.

4. Use drag-and-drop site builders

Contrary to the idea that web design involves hiring a professional designer or coder, modern website builders have emerge and are helping business owners to create websites by themselves. Most website builders use drag-and-drop builders, pre-designed templates and editors that help you create a website to your liking from the first to the last step.

5. Enhance website accessibility

A well-designed website is one which is easily accessible for all ability levels. This means that the 7 million people in the US and 2 million people in the UK living with visual impairment should also be able to access your website. Different tools from web design companies help simulate vision problem and help in the design of websites that are friendly to such people.

Business Website Ideas

Web design does not always involve hiring coders and web designers. By applying the various web design ideas and using templates, business owners can always customize the templates to produce unique and stunning websites that attract traffic to promote sales.

SEO Marketing

SEO Marketing Tips For Small Business in Belfast

Every business needs an effective marketing strategy to stay ahead of the game, as well as outdo the competition. Consistent awareness of emerging marketing channels and trends is also required to stay afloat in the overly competitive marketplace. While online marketing has been around for quite some times, tactics and strategies used have been evolving significantly, meaning marketers need to keep up to make an impact. Some of the online marketing strategies that have remained efficient and profitable to this day are discussed below.

  1. Expert Blogging

While everyone focuses on SEO and other digital marketing trends, it’s time you took it a notch higher by taking on expert blogging. This involves having pieces written and published on your business blog where target audience can find insights and great content. The main idea behind blogging is to create an awareness to the target audience, as well as attract search engine crawlers for indexing. While it may seem simple, expert blogging can help boost inbound traffic, increase leads, and help your business grow.

Social Media & SEO for Business

  1. Mobile Targeting

The mobile industry has taken the markets by storm, with more than 75% of all online traffic coming from mobile devices. Optimising your website, videos, and other content for mobile viewing also increases chances of increasing brand awareness. As long as your site is mobile ready, you can take advantage of the vast market to convert potential customers into loyal ones. Check out the Mobile Marketing PDF released by Ni SEO Company.

  1. Social Media Marketing

With billions of people using the social media for various purposes, you too can take advantage of these platforms to tap and convert traffic. All you need is a solid social media marketing strategy to reach out to target and potential customers. Social media marketing is, however, time and labour intensive, but the benefits of working with a social life coach are worthwhile.

A lot of people do choose to outsource this type of work using outsourcers from places like Konker SEO Backlinks or fiverr. Try doing a quick search for best fiverr gigs for social media to get an idea of what is out there.

Some level of patience is needed before you can start seeing results from an online marketing campaign. As long as all rules are followed, your business should start recording increased traffic and sales within a matter of time.